Lateral Reading: Evaluation done quicker and with more accuracy
1. Briefly look at the source (such as an article or website)
2. Open up a few tabs in your browser
3. Do a search on:
Sometimes called Native Advertising or Sponsored Content or Paid Postings,
"Native ads are ads in a format that is native to the platform on which they are run, bought or sold. Native advertising is the activity of producing, buying and selling native ads." (Huffington Post, 28 Oct., 2015).
Want to know more?: NPR's News or Ad?