There are few books in our catalog that meet your needs - but there are many databases and other sources of information that will be useful. Remember to look for information on:
Encyclopedia of Business and Finance by
Designed for the non-specialist, this is a complete reference covering finance and banking, accounting, marketing, management, and information systems. Contributors include academics and business scholars from leading business programs. The new completely revised second edition includes 320 signed essays.
Encyclopedia of Major Marketing Campaigns by
This reference looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising.
Encyclopedia of Small Business by
This convenient and exhaustive print reference source is designed to provide entrepreneurs with how-to information that they can apply to their own business. The Small Business Encyclopedia contains detailed articles and overviews of all the key information needs of small business users, including financing; financial planning; business plan creation; market analysis; sales strategy; tax planning and more.