There are few books in our catalog that meet your needs - but there are many databases and other sources of information that will be useful. Remember to look for information on:
potential markets and pricing
advertising (NOTE: most celebrities are paid to appear to use products as part of their daily life!)
Academic Search CompleteThis link opens in a new windowDesigned for academic institutions, this database is the leading resource for scholarly research with more full-text journals and more peer-reviewed journals than any other database available. It supports high-level research in the key areas of academic study by providing journals, periodicals, reports, books, and more.
Boston Globe 1980 to PresentThis link opens in a new windowA leading news source for Massachusetts, the Globe features breaking news, business, sports, health, arts & entertainment, politics, education, cars, jobs, real estate & more.
New York Times, Current 1985 -This link opens in a new windowOnline, easily-searchable first-hand accounts and unparalleled coverage of the politics, society and events of the time.
Encyclopedia of Business and Finance by Thomson GaleDesigned for the non-specialist, this is a complete reference covering finance and banking, accounting, marketing, management, and information systems. Contributors include academics and business scholars from leading business programs. The new completely revised second edition includes 320 signed essays.
Encyclopedia of Small Business by Thomson Gale StaffThis convenient and exhaustive print reference source is designed to provide entrepreneurs with how-to information that they can apply to their own business. The Small Business Encyclopedia contains detailed articles and overviews of all the key information needs of small business users, including financing; financial planning; business plan creation; market analysis; sales strategy; tax planning and more.