After researching your widget, you will need to create a business proposal and marketing plan. There are several ways you can approach this - figure out which works best for your project. Questions you should be prepared to answer:
- what's your marketing audience?
- how long did it take for similar products to become popular?
- why your widget over what's out there now?
- what are similar products, and how are they doing?
- what are the basic costs for manufacturing, marketing, etc.?
